Google Pagerank + Knickers = Twist
I don’t really know what to say… people are still tying themselves in knots over the latest Google Pagerank Update. People claiming they’re turning their back on Google because Google knocked them down a few PR notches for them trying to increase PR by spending a shed load of money on links – I mean it’s outrageous they do that! [/sarcasm] – I’d like to see these people actually turn their back on Google and give up all their traffic, somehow I doubt they’d do that though. But anyway! Back to my point.
Come on people, Google originally created the pagerank system to basically show how good a site is. To simplify it completely, it’s based off of quality inbound links. Lovely natural inbound links from people who genuinely think that your site is good. Not links that you’ve paid loads of money for to try and give the impression that your site is good so that you can ultimately use that false impression of greatness to sell links from your site.
And you wonder why Google finally decided to clamp down on Pageranking and what constitutes a quality link?
“But what about Statcounter and PHPBB?” you say.
Come on, think about it. Google want to measure PR and a website’s importance by the QUALITY of inbound links. Are all these millions of footer links to those sites quality links? They’re not backlinks by choice due to the site’s quality, they’re linking back to those sites because PHPBB put that link in their script and ask you to keep it.
Compare those former PR8 and PR9 sites to sites that have come out of the update with their high PR in tact. Apple for example. Where are all their backlinks? They don’t get a backlink every time you download iTunes or use your iPod, but they get the benefit of having their branding there – much link a footer link on PHPBB. All those Apple backlinks are natural, not planted, and not bought.
So stop whining about Google, and start complimenting them on finally taking a stand and sorting out the backlinks from the craplinks.
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November 2nd, 2007 at 5:18 pm
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