Next up – ShoppingAds.com Review
Since MediaWhiz bought AuctionAds, and possibly found they had a bit of a dud due to the whole novelty wearing off thing I mentioned earlier, they decided to try a bit of the “3 month’s worth of people being excited by seeing something new” approach.
ShoppingAds is a cost-per-click program, which is pretty cool, as every click will get you cash as opposed to a 30 day cookie that might not be used. The CPC seems to be around $0.20 too, which isn’t bad at all. The only problem is that (a) there’s bugger all products on there still, and (b) the ad units look identical to AuctionAds – so no novelty clicking there I’m afraid.
I loved the idea of a CPC products program, people are more likely to click the ads with an accompanying image, but no-one’s interested because the products are limited and not very targeted, the prices aren’t particularly low as they were with AuctionAds due to low bids on current ebay auctions, and as I said, they look like AuctionAds ad units. Nothing new, nothing exciting for the user.
Now before I write off ShoppingAds completely, to be fair they’re still in their beta stages, but still, they’re gonna have to seriously think about ways to improve the concept if they’re gonna go anywhere with it. There just isn’t the buzz there was with AuctionAds. Been there, done that, lost the click-through-rate.
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November 2nd, 2007 at 3:10 pm
[...] SEO Blogger wrote an interesting post today on Next up – ShoppingAds.comHere’s a quick excerpt Since MediaWhiz bought AuctionAds, and possibly found they had a bit of a dud due to the whole novelty wearing off thing I mentioned earlier, they decided to try a bit of the “3 month’s worth of people being excited by seeing something new” approach. ShoppingAds is a cost-per-click program, which is pretty cool, [...]